Meet Canada's PTAC experts

Meet the team of experts behind Canada’s largest and most trusted distributor of PTAC units. Reliability is comfort and we’re delivering it consistently.

Meet the team

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Jordan

Founder

Jordan brings 15 years of sales and entrepreneurial experience as Genuine Comfort’s founder and CEO. His past business failures taught him many lessons which eventually led to the founding and immediate success of Genuine Comfort (originally H&C Air Conditioning). He continues to elevate the business by focusing on the team and leading with exemplary stewardship by embodying the company’s core values.
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Tyson

Chief Financial Officer

Tyson joined the team in February of 2019 and brings over 11 years of senior management experience. In his last role, he was the primary catalyst for generating multi-million dollar revenue growth, breakthrough market expansion, and extremely high levels of customer satisfaction. With a deep track record of achievements across multiple functional areas, Tyson has consistently maintained high standards of excellence and paved the way for both immediate and long-term results.
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Merouane

Director of Sales & Marketing

Merouane joined the company in September 2023 and adds a wealth of experience to the revenue team. His previous key roles as a Business Development and Sales Manager at British American Tobacco saw him generate 50% growth year over year. At Pollard Banknote, Merouane managed a hefty portfolio of international clients where he further expanded the tools in his strategic and leadership tool kit.
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Allan

Director of Supply Chain

Allan joined the company in October 2022 and brings over 15 years of management experience. He has a passion for developing high-performing teams and fostering an environment of excellence. Allan brings experience in supporting fast-paced company growth by utilizing project management principles while building strong relationships with cross-functioning teams and customers.
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Adnane

Financial Controller

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Seth

BOA Member

Seth is a board-level strategist and active incestor in the wireless and broadband sectors. Drawing from his experience building and selling multiple companies, he serves as the Chairman of Cathedral, providing advice, capital, and M&A support to growth-oriented leaders. Seth’s roles in the wireless communication industry span 30 years as a tower climber, spectrum owner, DAS system integrator, DAS OEM, and industry thought leader. As President of SOLiD USA, he helped bring cellular and public safety radio coverage to some of the most recognized venues in America including the Empire State Building, the NY Subway, Moscone Center, and Daytona International Speedway.
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Abhi

BOA Member

Abhi founded LMS Strategies after long years of experience as a c-level executive, entrepreneur, and private equity operating executive. He has broad operating experience ranging from his leadership of a $300 million specialty construction supply business (A.H Harris & Sons), a $300 million two-step distributor (Mid-Am Building Supply) to his successful role as COO of a $100 million private regional distributor of specialty concrete accessories (New South Construction Supply). As a private equity investor, Abhi has investments on several companies including an IT services business, commercial real estate, and high-end residential real estate.